ELEMENTAL, Disney's latest animated film now screening on its Disney Channel fails in every conceivable way to be entertaining. PIXAR's feature is ambitious in its mission to be a good faith messenger for environmental concern and compassionate for immigrants or those unlike ourselves, is an unlikable mess. The animation itself poorly executed with staid backgrounds, minimal action and neon purples, pinks and orange that are all off-putting. There's also a Romeo/Juliette love story between Ember, the fiery tempered daughter of an immigrant parents and Wade, the wavering water boy whose tears flow constantly. There's no charm here, no beguiling story, no art direction worthy of Disney or Pixar. There's no there there to make you care. Instead, its's something for the studio execs to bawl over together, just how bad this movie is and how far the film's quality sunk. It's majorly disappointing from what we've grown to expect from these mega conglomerates. We've come to expect a film with mass appeal, if not for all ages, at least for pre-adolescents. My imagination was never engaged except to wonder what the filmmakers were thinking when they gave this project the green light. Perhaps, they were spurned on by challenging themselves to animate fire and water and personify trees. The results are puerile. The plot is pithy. All in all, it's a pity this project didn't get smoked before it was unleashed on an unsuspecting fan base that has had reasons in the past to anticipate, at the very least, an enjoyable experience. It's time to recalculate previous established standards of excellence. Pass on watching this unwatchable disaster.
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