Amy Schumer in "I Feel Pretty" A Forgettable Chick Flick with Muddled Messaging for Empowering Women

"I Feel Pretty" starring the indefatigable Amy Schumer is a romantic comedy by the writing/directing duo Marc Silverstein and Abby Kohn.  Together they've fared better with "Never Been Kissed" & "He's Just Not That Into You."  "I Feel Better" uses an old cartoonish gimmick where a blow to the hard results in amnesia & another whack will bring all the old memories back.  Schumer plays Renee Bennett, a.k.a. Amy Schumer whose funny, likable and adorably chubby.  Renee is best girlfriend material but not likely cover girl material for top glamour fashion magazines.  Renee has a way of ingratiating herself with her effervescence & self-deprecation.  But, she makes it painfully clear that only gorgeous gals are visible or worthy in a world that is fixated on feminine beauty.  She's new to soul cycle where she's willing her soul to bring forth the beauty that is within to her outer skin.  She causes an uproar when she crashes to the floor striking head.  When she comes to, it seems as if all her dreams come true.  She miraculously see's herself as drop dead gorgeous giving herself new found confidence and joie de vivre.  Here some of Schumer's humorous antics garner laughs.  She has a  new can do attitude taking charge of her life.  She fearlessly pursues a new career, boyfriend and even enters a bikini contest.  With her new "look" stemming from conceit there is an ugly side that surfaces to her personality.  Another bang to the head and Renee is knocked back to her senses & sees that physically nothing has changed except now she's miserable and self-loathing.  I loathed the movie for its muddled & mean message meant to empower women.  But the clarion bell is that life is wonderful for belles and hell for those whose looks get overlooked being less than drop dead gorgeous.  The film's attempt at a redemptive ending got flushed down the toilet along with the rest of the movie's potty humor.